TAKE A STAND ON CRUELTY (S.O.C.)

The TAGV "Take a Stand on Cruelty" (S.O.C.) campaign was a response to youth gun violence. It was started by two psychologists who were personally affected by the school shooting that occurred specifically at Columbine High School. TAGV was given the rights to the S.O.C Logo and the message.

We have expanded the message to include all forms of cruelty: local, national and international. We especially want to bring notice to what Martin Luther King, Jr. called the three evils: Racism, Materialism, and Militarism. We are against all Isms, and war. We believe that we must organize across race, culture class, and context to combat the foundation of the cruel behavior of today’s budget cuts, that have lead to loss of youth summer jobs and closing of youth programs. The "S.O.C." sox and other apparel are symbolic of us taking a firm stand against all forms of cruelty.